Havaianas, the Brazilian most famous brand of flip flops sponsors two NGOs that care about the Environment, donating 7% of its special line of flip flop sales.
One of the NGOs, is involved in the protection of the Brazilian seas, especially what is known as ”Stone Core” or “Brain Coral” , the literal translation from Portuguese.
Go check ”Brain Coral”, our main character sharing love with sea life.
Agency: Almap BBDO
Direction: Ralph Karam
EP: Gustavo Karam, JuanMa Freire