For this project MTV Brazil needed a new brand for a program designed to exhibit only documentaries. The concept of the new brand was the – where – all the docs are stored. Thinking of this, we created a digital environment, full of colored cables, hyper conductors, dynamic explosions and everything that we imagine is inside your hd with your docs.


Direction: Ralph Karam, Eduardo Escalante

Executive Producer: Gustavo Karam

Music & Sound Design: Eduardo Escalante